Issue 8

Social Judgment: Warmth and Competence are Universal Dimensions

Written by Abdolhossein Abdollahi & Susan Fiske in Issue 8


How do you make sense of Barack Obama and John McCain? The odds are that you judge them mainly on two dimensions: warm/cold and (in)competence. Depending on your experience of them, you may judge one of them as both warm and competent, evoking your admiration and pride; and perhaps the other as neither warm nor competent, which triggers a sense of contempt and disgust. Or perhaps you view one as warm but not competent, which generates pity and sympathy; or finally, you could judge one of them as cold but competent, leading to feelings of resentment and even envy. All the media hoopla boils down to these two dimensions, which determine the outcomes of Presidential campaigns, but also our ordinary perceptions of other people as individuals or as group members.

Penetrating the Circle of Death: Why People are Dying (and Killing) Not to Die

Written by Daniel Sullivan & Jeff Greenberg in Issue 8


The riddle of death
Martin Luther King Jr., the social activist who represents for many the ideal of a meaningful life, foreshadowed his own assassination when he said, "A man who won’t die for something is not fit to live." These words may resonate with us, but Woody Allen spoke for many of us as well when he said, "I’m not afraid of dying – I just don’t want to be there when it happens." The idea of death occupies a unique place in our minds: it is both the sum of all fears and a kind of golden standard by which we measure an individual’s commitment to an ideal. We honor and understand King Jr.’s sacrifice insofar as almost all of us possess ideals for which we believe we would give everything, whether it’s the love of our children, fighting oppression in a foreign country, or protecting our personal freedoms. Yet we empathize with Allen because death seems like a terrifying and unfair fate for us, instilled as we are not only with drives toward self-preservation (we seek food when hungry, react quickly to external threats), but also an advanced consciousness that harbors love and a fear of loss for many aspects of our lives.

The Surprising Effect of Facial Appearance on Political Decision-Making

Written by Theresa DiDonato in Issue 8


If your citizenship comes with the responsibility - and privilege - of voting, then every few years you face an interesting challenge. Who will you vote for? Whether you choose to support an incumbent, a celebrated war hero, an experienced government official, or a new face on the political scene, psychologists are incredibly curious about the process by which you come to that decision. There is reason to believe that, coming from a thoughtful and prepared voter, your ballot will reflect an objective assessment of candidate qualifications. You may, for example, use the time before an election to analyze debates, weigh social policies, and scrutinize performance records. With a wealth of political information at the tip of your fingers, only careful, deliberative thinking will contribute to your final decision…right?

Reconsidering Race in the Genetic Era

Written by Chris Buchholz in Issue 8


"When we talk about the concept of race, most people believe that they know it when they see it but arrive at nothing short of confusion when pressed to define it." E. Higginbotham (1992, p. 253)

Race is a topic that has been explored throughout the history of social psychology research. Typically, this research has focused on how our conceptions (or preconceptions) of race affect our attitudes and behaviors. There is a long line of research examining phenomena such as prejudice, stereotypes, discrimination, in-group bias, stereotype threat, self-fulfilling prophecies, and a whole range of related issues. One could argue that an underlying assumption of this research is that all humans are fundamentally equal, regardless of race. In the academic world, there has been consistent support this notion (Anderson & Nickerson, 2005; Sternberg, Grigorenko, & Kidd, 2005); however, folk notions of race, as a fundamental biological difference, still persist in the United States and many countries around the world (Jayarantne, Ybarra, Sheldon, Brown, Feldbaum, et al., 2006; Smedley & Smedley, 2005; Williams & Eberhardt, 2008).

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