Issue 7

Altruism: Myth or Reality?


We humans devote much time and energy to helping others. We send money to famine victims halfway around the world—or to save whales. We stay up all night to comfort a friend with a broken relationship. We stop on a busy highway to help a stranded motorist change a flat tire. Why do we do these things? What is our motive?
The dominant answer in Western thought is well expressed by the wise and witty Duke de la Rouchefoucauld, 2001: “The most disinterested love is, after all, but a kind of bargain, in which the dear love of our own selves always proposes to be the gainer some way or other” (Maxim 82, 1691).

The Anatomy of Love

"Whoever loves becomes humble. Those who love have, so to speak, pawned a part of their narcissism."
         -Sigmund Freud

"How does it feel when it's love?
It's just something you feel together."
         -Van Halen

I score that: Psychologists 1, rock stars 0.

In May of 2000 a virus spread around the world. It infected 1200 computers within three hours, and was rattling around machines at the CIA, FBI, and Pentagon within a day. It shut down servers at The British House of Commons while the American Department of State was forced to temporarily disconnect its computers from the internet (BBC, 2000). Did some malevolent genius unravel the inner secrets of network crypto architecture? Was it a terrorist plot? No, actually, just a small virus tossed off by a Fillipino student disgruntled at having being kicked out of his computer science program.

Love at First Sight

The song "Some Enchanted Evening" from Rodgers and Hammerstein’s South Pacific warns us that, when it comes to explaining love at first sight, "Fools give you reasons. Wise men never try." Notwithstanding this lyrical warning, more and more psychologists are trying to solve this age-old mystery.

According to a recent survey, almost two out of three Americans believe in love at first sight (Naumann, 2001). The survey reported that over half of them have actually experienced it, and over half of those went on to marry the person they had instantly fallen in love with.

Complementing Individualism with The Social Identity Approach


The Illustrative Case of Individuals` Moral Conviction

Have you ever thought about where your strong moral convictions (if any) come from? For example, let`s assume you feel strongly about the sacredness of the Qur’an, and feel outraged when someone mocks your Holy Book. Or, alternatively, you feel strongly about freedom of speech, and hence feel outraged when those mocking a holy book are threatened and attacked by those who perceive this as a transgression of their sacred values. Is it, in these cases, a strictly personal part of who you are that reacts so strongly, or is your conviction perhaps derived from important groups you are a member of? Although strong moral conviction may, from an outside perspective, appear to be very much of an individual thing, I suggest in this article that we should consider the possibility that, in reality, this is not always the case. By proposing that moral convictions can also stem from the multitude of groups that individuals are members of, I will illustrate the larger point that individualism, which I define loosely here as a line of thought that attributes individuals` behavior to their personality characteristics, is complemented with the so-called social identity approach.

‘The Vision Thing’

Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion. [John Welch, American businessman, former head of General Electric]

Vision is the key to understanding leadership, and real leaders have never lost the childlike ability to dream dreams… Vision is the blazing campfire around which people with gather. It provides light, energy, warmth and unity. [Bill Newman, Australian broadcaster]

The very essence of leadership is that you have to have a vision. It’s got to be a vision you articulate clearly and forcefully on every occasion. [Theodore Hesburgh, former President of the University of Notre Dame].

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