person perception

Human, or Less than Human?


It’s hard to imagine a more fundamental question for psychology than what it is that makes us human. It’s harder still to come up with an acceptable answer. Great thinkers through the ages have puzzled over the nature of human nature, and so have contemporary psychological theorists. Are we rational animals, intuitive scientists, naked apes, information-processing machines, or battlefields of intrapsychic conflict? Many writers have made suggestions about what makes us human or wthat defines our humanity, some less serious than others (Mark Twain: "Man is the only animal that blushes. Or needs to"). Or is there perhaps no human nature at all, as the existentialists thought, no definition of humanness that works? Plato suggested "featherless biped", only to be refuted when Diogenes produced a plucked chicken.

Social Judgment: Warmth and Competence are Universal Dimensions


How do you make sense of Barack Obama and John McCain? The odds are that you judge them mainly on two dimensions: warm/cold and (in)competence. Depending on your experience of them, you may judge one of them as both warm and competent, evoking your admiration and pride; and perhaps the other as neither warm nor competent, which triggers a sense of contempt and disgust. Or perhaps you view one as warm but not competent, which generates pity and sympathy; or finally, you could judge one of them as cold but competent, leading to feelings of resentment and even envy. All the media hoopla boils down to these two dimensions, which determine the outcomes of Presidential campaigns, but also our ordinary perceptions of other people as individuals or as group members.

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