
The Illustrative Case of Individuals` Moral Conviction
Have you ever thought about where your strong moral convictions (if any) come from? For example, let`s assume you feel strongly about the sacredness of the Qur’an, and feel outraged when someone mocks your Holy Book. Or, alternatively, you feel strongly about freedom of speech, and hence feel outraged when those mocking a holy book are threatened and attacked by those who perceive this as a transgression of their sacred values. Is it, in these cases, a strictly personal part of who you are that reacts so strongly, or is your conviction perhaps derived from important groups you are a member of? Although strong moral conviction may, from an outside perspective, appear to be very much of an individual thing, I suggest in this article that we should consider the possibility that, in reality, this is not always the case. By proposing that moral convictions can also stem from the multitude of groups that individuals are members of, I will illustrate the larger point that individualism, which I define loosely here as a line of thought that attributes individuals` behavior to their personality characteristics, is complemented with the so-called social identity approach.