Recently a student approached me after I gave a lecture on 'Interpersonal Communication' and asked a question about the course's textbook. I answered his question and we spoke for a while about this book. Yet, at a certain moment we realized he was talking about a Marketing textbook, whereas I was referring to the Communication textbook assigned for my course. It turned out that he was about to attend the next lecture, he had never seen his own lecturer and, given that I was standing in front of the lecture room messing with my papers, he assumed I was teaching his course. Most people have experienced situations quite like this. After talking for quite a while, it dawns on you that you are talking at cross purposes.